Gloomy forecast

Fascinating article in the Columbia Journalism Review that tries to explain why so many TV weathermen are climate change deniers. The article explains a little bit of the history of the TV weatherman and the amount of trust the public has in them.

Twenty-nine percent of the 121 meteorologists who replied agreed with Coleman—not that global warming was unproven, or unlikely, but that it was a scam.* Just 24 percent of them believed that humans were responsible for most of the change in climate over the past half century—half were sure this wasn’t true, and another quarter were “neutral” on the issue. “I think it scares and disturbs a lot of people in the science community,” Wilson told me recently. This was the most important scientific question of the twenty-first century thus far, and a matter on which more than eight out of ten climate researchers were thoroughly convinced. And three quarters of the TV meteorologists Wilson surveyed believe the climatologists were wrong.

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When asked whom they trusted for information about global warming, 66 percent of the respondents named television weather reporters. That was well above what the media as a whole got, and higher than the percentage who trusted Vice-President-turned-climate-activist Al Gore, either of the 2008 presidential nominees, religious leaders, or corporations. Scientists commanded greater credibility, but only 18 percent of Americans actually know one personally; 99 percent, by contrast, own a television. “Meteorology benefits from the fact that we’re just about the only science that has an individual in people’s living rooms every night,” says Keith Seitter, the executive director of the American Meteorological Society. “For many people, it’s the only scientist whose name they know.”

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Among the certified meteorologists Wilson surveyed in 2008, 79 percent considered it appropriate to educate their communities about climate change. Few of them, however, had taken the steps necessary to fully educate themselves about it. When asked which source of information on climate change they most trusted, 22 percent named the AMS. But the next most popular answer, with 16 percent, was “no one.” The third was “myself.”